revenue operator for b2b saas · dach & europe

A sales motion
buyers can trust.

I'm Rami Sliwa, selling since 2007, the last six years in B2B SaaS. Founders bring me in when sales isn't delivering. I look at where it actually breaks, rebuild process and team, and sell alongside you until it runs.

Book 30 minutes → Proof first →
Rami SliwaRevenue Operator · ARROWND · Austria
  • Quota quarters at Storyclash 14/14 · all above 130%
  • Net new ARR closed personally €2.5M+
  • Stations presono · Storyclash · Talentir
LinkedIn profile →reference checkable

Don't trust the claim. Ask around.
What that means ↓

2007selling since, 6+ years in B2B SaaS
14/14Storyclash quota quarters, every one above 130%
€2.5M+net new ARR closed personally
250+net new logos, biggest win €480k
personal operator track record · built at storyclash · reference checkable
↳ why this approach · independent data

Visibility scales. Trust doesn't.

This isn't a nice theory of mine. I built ARROWND on two things, referrals and honesty, and both are measurable. Here's what independent studies say:

84%

of B2B decision makers start their buying process with a referral. Exactly where a brand called "Ask around" begins.

Source: Referral Rock, B2B Referral Statistics
92%

of B2B buyers rely on referrals when making purchase decisions, peer recommendations work three times stronger than advertising.

Source: BusinessDasher, B2B Referral Research
4×

faster close for referred B2B leads compared to cold outbound, with 30 to 70 percent better conversion.

Source: DemandSage, Referral Marketing Statistics
19%

of customers trust salespeople at all. The average sales motion has a truth problem, and that's exactly the gap where honest selling wins.

Source: HubSpot Sales Statistics
61%

of B2B buyers now prefer a buying process entirely without a sales rep. Whoever still gets booked has to deliver measurably more than talk.

Source: Gartner Sales Survey
73%

of B2B marketing executives name word of mouth as the most influential factor in vendor selection.

Source: Wynter study via Haus Advisors

And that's exactly what the business model is built on: if buyers don't trust salespeople and referrals decide everything, the loudest doesn't win. The one you can verify does. So I won't claim trust here. Just ask people who've worked with me.

↳ where the proof was built

Where I learned this: nearly four years at Storyclash.

At Storyclash I owned new business across DACH and Europe, the full cycle: outbound, discovery, demos, POCs, procurement, negotiation, closing. And what customers told me didn't die in the CRM, it went back into the product.

MarTech is what I know deepest. The method works in FinTech and other B2B SaaS categories too, when the product has real buyer fit. And if a product doesn't have it, I'll tell you before you spend money. Not every product should be sold.

14/14quota quarters at Storyclash, every one above 130%
€2.5M+net new ARR closed personally
€480kbiggest Storyclash ARR win
250+net new logos
4AEs and SDRs onboarded and coached
6+years in B2B SaaS: presono, Storyclash, Talentir
01

Promoted to Senior AE

A public promotion post documents role and performance context.

LinkedIn → 02

Featured by Storyclash

The careers page listed Rami as Senior Account Executive on the sales team.

Storyclash → 03

Built inside a DACH category leader

Storyclash publicly describes itself as the leading DACH SaaS provider for influencer marketing.

Storyclash × Kolsquare →

"Ehrlich, ich hatte noch nie so einen tollen Einstieg in einen Job, dank dir. Danke, dass du mir so viel gelernt hast, als Newbie in dem Business."

Translation: "Honestly, I've never had a better start into a job, thanks to you. Thank you for teaching me so much as a newbie in this business."

laura larissa wiesinger · business development, kolsquare · onboarded and coached by rami · public on linkedin, original in german ↗

Public links verify role, promotion and context, named quotes are published with permission and link to their public source. Commercial numbers are the personal, self reported operator track record and reference checkable, not ARROWND client results.

Enough proof for you? Then let's just talk. The button opens the calendar directly, no form in between.

Book 30 minutes → Check yourself first →
↳ the operating standpoint

Most sales problems aren't effort problems.

01

More calls solve the wrong problem.

When buyer story, qualification and forecast contradict each other, effort won't save you. I first align what buyers hear, what reps do and what you can actually deliver. Then we test it in real deals, not in a workshop.

02

References instead of logo graveyards.

After the fit conversation you get real contacts who can speak to exactly your question. What they say about me belongs to them, not me. Which is exactly why you can trust it.

03

Every feature drags a long tail.

I take customer wishes seriously, but I never pass them through one to one. Sales that understands what a feature really costs the product team protects it instead of burying it.

↳ offers

Three ways to work with me.

Start with the smallest package that gets you an honest answer. We only go deeper when execution, coaching or a live deal actually changes the outcome.

01fixed diagnosis

GTM Truth Scan

10 working days

Find the few problems that actually cost conversion, forecast confidence and trust.

  • Call, pipeline and stage review
  • ICP, message and qualification truth map
  • Prioritized revenue leaks plus a 90 day plan
02fixed scope

Sales Motion Rebuild

6 to 8 weeks

Rebuild the commercial system until buyer story, rep behavior and forecast agree.

  • ICP, messaging and discovery architecture
  • Qualification, stages and manager cadence
  • Playbook, coaching rhythm and product feedback loop
03monthly embedded

Embedded Revenue Operator

3+ months

Senior operating capacity without hiring a full time sales leader too early.

  • Weekly pipeline, forecast and deal room
  • Live coaching, calls and enterprise deal support
  • Iteration until the team runs the motion without me
Optional module · AI CRM Assistant Setup: an assistant on your stack (Day.ai, Attio or folk, vendor neutral, no license commissions), five hard rules as automations, team onboarding, handover in two weeks.

I discuss pricing in the conversation, not on the website, because team size and depth completely change the work. What fits your case? We'll sort it in 30 minutes →

↳ revenue × product

What I do with feature requests before they flood your product team.

01

Hear the job

Understand the outcome behind the requested feature.

02

Find the pattern

Separate repeated buyer signal from one loud outlier.

03

Price the long tail

Estimate revenue, retention, UX, data, support and release consequences.

04

Send a decision

Prioritized, context rich signal instead of a forwarded wish list.

↳ tools · both send nothing, everything stays in your browser

Check the fit before we talk.

The GTM Truth Check

15 questions, five possible verdicts, three of them without a pitch. If you don't need me, the tool tells you exactly that, including three moves that work without me.

Start the Truth Check →

The ROI Model

Run your own numbers: founder time, real AE cost, pipeline potential. No ARROWND price is embedded, on purpose. Currently available in German.

Open the ROI model →

Ask around.

"Sales-Gespräche mit dir waren immer extrem angenehm und unterhaltsam, null aufdringlich."

Translation: "Sales conversations with you were always extremely pleasant and entertaining, zero pushiness."

caren seegers · influencer growth partner, ex ahead · public on linkedin, original in german ↗

"Rami, you were one of the few who actually listened to us."

former client · unprompted · years after closing · translated from german

Ask around is meant literally: I don't turn private praise into advertising without permission. And after a fit conversation, just ask me for a founder, buyer or rep who can speak to exactly the work you're looking at.

ARROW+AROUND→ARROWND· direction plus reputation

You don't build a reputation on stages. You build it in honest conversations when nobody's watching.

↳ the fit

What I'm the right guy for. And what I'm definitely not.

good fit
  • You want your sales motion challenged, not confirmed.
  • You need someone who can coach AND carry a live deal.
  • You care about what happens after the signature.
  • You let buyer truth change message, motion and product priorities.
    • not the work
  • Outsourced spam dressed up as pipeline.
  • A strategy deck without an operator behind it.
  • Pressure tactics that trade reputation for one quarter.
  • A quick fix for a product nobody should buy.
    • ↳ getting started

    How getting started works.

    01 · 30 minutes

    The fit conversation.

    You bring stage, pipeline and whatever's bugging you right now. I tell you honestly whether I can help. If not, you hear it immediately, with a next step that doesn't involve me.

    02 · 10 working days

    The GTM Truth Scan.

    I go through your real calls, deals and stages and tell you which few spots actually cost you revenue. Plus a plan for the next 90 days.

    03 · from there

    Rebuild or Embedded.

    Either we rebuild the motion, or I get in, sell alongside and coach until your team runs the whole thing without me. How deep depends on the case.

    Step one takes 30 minutes →

    ↳ questions

    Answered briefly.

    What is the difference between an embedded revenue operator, fractional sales and a full time account executive?

    A full time AE costs salary, employer contributions and four to six months of ramp, a year's budget before the first euro of pipeline exists. Classic fractional sales delivers part time strategy but rarely carries its own deals. An embedded revenue operator is both: in market from week one, selling alongside the team, coaching it, and staying flexible month to month. And if your volume carries a full time AE, I'll tell you exactly that and help you hire.

    How fast does an external sales operator deliver results in a B2B SaaS startup?

    Meetings within the first two weeks, credible pipeline after 30 days, closed deals depending on your sales cycle. No miracles, just activity you can count in the CRM.

    What does a fractional revenue operator for B2B SaaS cost in the DACH region?

    The honest anchor: a full time senior AE in DACH costs around €119,000 in year one (salary, employer contributions, recruiting) with four to six months of ramp, roughly €15,000 per truly productive month. An operator engagement sits below that, is productive from week one and stays flexible month to month. Concrete numbers follow the fit conversation, because team size and operating depth define the scope. Run your own case in the ROI model.

    Does ARROWND work on commission or on retainer?

    Retainer plus a success component with named opportunity attribution. Pure commission, no: whoever works on commission only optimizes for fast deals instead of good ones, and your customer notices before you do.

    Which startup stage does this fit, pre seed, seed or Series A?

    B2B SaaS between pre seed and Series A, typically ACV €5k to €50k and sales cycles between 30 and 90 days. Founder led sales at its limit, or a first team without a playbook: exactly then.

    Does the method only work for MarTech or also for FinTech and other B2B SaaS categories?

    MarTech is the deepest proof ground. The method transfers to FinTech and other B2B SaaS categories when the product has real buyer fit. Honest condition: I have to be able to represent your product in good conscience, otherwise I decline before you spend money.

    Why is it called ARROWND?

    ARROW plus AROUND: direction plus reputation. The brand doesn't claim trust, it invites you to check. Ask around.

    first step / an honest gtm review

    Tell me where it hurts. I'll tell you honestly what I see.

    Bring stage, team size, pipeline and the one spot you can't explain. You'll leave with a clearer next step, even if that step isn't me.

    Book 30 minutes → Rather connect first →

    The button opens my calendar directly. Pick a slot, done, no form, no callback ping pong. And if it's not a fit, I'll tell you in minute five.